The Goldmeiers’ Rand International incorporated in 1978 as a predominant importer of bicycles, related wheel goods and sporting goods from Europe and then Asia. Steven joined the family business with his father Larry and brother Allen upon graduation from the University of Maryland.
Fresh out of college and new to the company, Steven was allowed to exert his somewhat creative and entrepreneurial ideas outside of their core product, bicycles. Steven’s first successful venture was in the Toy Industry, where he with his brother Allen caught the voluminous fad of the Rubik’s Cube. We became the number one importer of novelty puzzles.
Rand then settled back into the sporting goods business with backpacks, sleeping bags, tents, down-vest and moon boots. The next big fad was Four Wheel Disco Roller Skates. With our relationships at the time we sold these skates to accounts such as: Mays Department Store, Jefferson Wards, Venture Stores, Child World and Lionel Leisure, and Best Products.
The next big fad was 12” scooters. We sold over a half million units.
We entered the licensing industry when Smurfs and Cabbage Patch Dolls were just coming on the scene. My first license, (which was a failure) was Dirty Dancing. Nobody wanted Patrick Swayze and Jennifer Gray – Babe on a bicycle.
Our first truly successful license was Batman 1 with Warner Brothers.
We were the first to design and deliver full litho graphic presentations on a bicycle box. This new development allowed us, with the help of licensing, to build and dominate the bicycle business. We then became the largest Importer of bicycles in the US market place, selling well over 1,000,000 units annually.
Through the 80’s and the early 90’s we held such prominent licenses as:
Dirty Dancing (Vestron Pictures). (not so prominent)
Batman (Warner Brothers), then Looney Tunes
Barbie and Hot Wheels (Mattel)
Ninja Turtles, (4 kids)
Power Rangers, (Saban)
Pokemon (4 Kids)
Later in the 90’s we established additional esteemed licensing relationships with companies such as:
Sesame Street (Children’s Workshop – Ann Kerns)
Little Tikes (Owned by Rubbermaid then MGA)
In the early 2000’s we acquired other licenses such as:
Jeeps (Justin Lorein)
Lamborghini – with die cast cars
Strawberry Shortcake, Caillou and others.
To enhance our upper end bicycle business we acquired the famous Ross Bicycle Company and then the high end dealer brand: Barracuda known for its premiere mountain bikes.
In 2005 my brother Allen and I sold our company.
While working for the new owner of the company we acquired the license for Disney on Aquatics Inflatables and Value Products. We also expanded our Marvel Products offerings into many additional categories.
In 2010 now outside our non-compete we started Millennium Products Group. Our corporate strategy is to diversify our offerings with more emphasis on creative merchandising and seasonal promotions. Upon studying the market place we found many voids, where licensing could generate new expanded business opportunities, such as: Health and Beauty Products (with Marvel and DreamWorks Brands).